PORTFOLIO

MARÍA
SÁNCHEZ
LOZOYA

Brand Marketing & Comms Specialist

Communications strategist specializing in accessibility and human-centered storytelling. I view communication not just as a channel, but as the fundamental tool for building equitable societies.

mariasanchezl1301@gmail.com

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Professional Experience

The Editorial Record

NaviLens

Communication & Community Specialist

Apr 2025 – Apr 2026

Global Partnerships with MTA (New York), RNIB and Lighthouse Guild. Inclusive strategy ensuring 100% brand content accessibility. Audience growth of 25%.

Mark Sonoma

Social Media & Digital Marketing

Mar 2024 – Apr 2025

B2B/B2C SEO strategies, boosting organic traffic by 15%. A/B testing and 12% increase in conversion rates via data-driven creatives.

Hero España

Corporate Comms Trainee

Jun 2023 – Feb 2024

PR and press office coordination. Transformation of ESG documents into reusable content, increasing internal open rates by 10%.

Skills & Certifications

Google Analytics, Meta Business, Semrush
Canva, Adobe Photoshop
Generative AI: ChatGPT, Gemini, Claude
European Accessibility Act Certified

Project Archive

Explore a selection of recent work, inclusive strategies, and audiovisual campaigns.

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01 / 06

MTA PROMOTIONAL VIDEO

Produced in collaboration with the MTA (Metropolitan Transportation Authority of New York), this promotional video explains our partnership in the most accessible way possible, ensuring the content is inclusive for individuals with various types of disabilities. I managed and coordinated this initiative directly with their communications team.

02 / 06

Social Media Campaign with MTA

I coordinated an awareness campaign alongside the MTA to highlight the benefits of our collaboration, featuring vertically optimized content specifically designed for social media platforms.

03 / 06

NaviLens Newsletter

Corporate newsletter designed for LinkedIn, highlighting accessibility advancements and brand strategies to connect with professional audiences.

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04 / 06

Accessible Packaging Playbook

Comprehensive guide on accessible packaging for visually and cognitively impaired individuals. Implementation of alternative text protocols and plain language for universal inclusion.

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05 / 06

RTVE Feature

Appearance on RTVE (Spanish National Public Television) explaining the inclusion strategy, global brand partnerships, and societal impact.

06 / 06

Accessible Universities Campaign

Campaign strategy and materials aimed at university institutions to foster 100% accessible and inclusive educational spaces.

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THANK YOU

Let's talk about inclusive communication and impactful strategies.
(or you can also reach out to ask me for the song name 😉)

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MARÍASÁNCHEZLOZOYA